Erik Herskind

Erik Herskind

Opinion Contributor
Erik Herskind is the CEO and co-founder of GoDo Discovery Co. Driven by the belief that brands are defined by their story, not their messaging, Erik has spent the last 30 years helping companies and brands shift from transactional marketing to developing emotional connections.

Advertisers Were Shocked by Accenture’s Acquisition of Droga5, but They Shouldn’t Have Been

And we’re likely to see more consultancies delving into advertising in this way.