Portrait of Doug Brodman, Director of U.S. Agency and Platforms Solutions, Twitter

Doug Brodman, Director of U.S. Agency and Platforms Solutions, Twitter

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Why Cultural Relevance Is Key to Your Brand Conversation

By Doug Brodman, Director of U.S. Agency and Platforms Solutions, Twitter

Scale, incremental reach and frequency are commonly used ingredients in marketing. But these days brands have a short window to make a big impact.