Deb Boyda is the U.S. CEO of Isobar Group. She also worked client-side in leadership roles Beam Global Wine and Spirits and Miller Brewing Company. On the agency side, she was most recently president at SapientRazorfish in addition to executive roles at Ogilvy & Mather and Leo Burnett.
3 Tips for Entangling Creativity and Innovation in Advertising
Too often creativity and innovation remain separate, rendering each form of creativity less potent.