David Taintor


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    Smosh Launching Hour-Long Video for Digital Download

    Digital

    Smosh is taking a stab at long-form content.

    The popular YouTube duo of Ian Hecox and Anthony Padilla is set to release a 60-minute compilation video on Tuesday that draws from their "If (blank) were real" series of videos. Titled "Smosh's What If It Were Real Saga," it will be available for digital download and to rent on iTunes, Amazon, Playstation, XBox, Google Play and YouTube. It will cost $5.99 to purchase in standard definition and $7.99 for high definition. Renting starts at $3.99.

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    More Brands Are Using Real-Time Bidding to Buy Ads: Report

    Digital

    Just as interest in native advertising keeps growing, more brands are also exploring the other side of the coin: programmatic advertising.

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    Do You Sound This Dumb When Describing Your Advertising Job?

    Creativity

    "So, what do you do?" It's the perennial cocktail-party ice-breaker. But in an age of budding tech startups and buzzy digital marketing firms, what used to be a simple, straightforward question has become, well, a bit more complicated.

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    Hearst, AwesomenessTV to Launch YouTube Effort for Seventeen

    Digital

    Hearst is partnering with Dreamworks' AwesomenessTV, a YouTube channel popular among teens, to create both a new channel and a multi-channel network around the Seventeen magazine brand.

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    Samsung Spot for Smart Watch Sees Big View Numbers

    Digital

    The future has arrived, according to a recent spot for Samsung's Galaxy Gear smart watch. But new technology is influenced by the past, even if that history is the stuff of movies and TV series.

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    Glenn Greenwald to Split With The Guardian [Updated]

    Digital

    Glenn Greenwald is saying goodbye to The Guardian, according to a report published by BuzzFeed.

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    USA Today Sports Media Group Gets a New President

    Digital

    USA Today Sports Media Group president Tom Beusse, who has served in the role since 2011, is stepping down, parent company Gannett announced on Tuesday. Replacing him is Dave Morgan, the sports group's svp of content and editor in chief.

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    Startup Asks Users Whether Ads Featuring Real Articles Work

    Digital

    InPowered—a tech company that pulls in traditional editorial content from around the Web to use in display ads that link out to real articles—has launched a survey tool to measure whether a promoted news story or review actually influences how likely a reader is to purchase something.

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    Politico Executive Editor Becomes Its President and CEO

    Digital

    Politico co-founder Jim VandeHei is hanging up his executive editor hat to become the publication's president and CEO.

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    Comedy Gives Back to Host Online Telethon for Charity

    Digital

    Coming next month to an Internet connection near you: comedy with a cause.

    The charity organization Comedy Gives Back is hosting a 24-hour online telethon on Nov. 6 to raise money for Malaria No More. Notable comedians such as Dane Cook, Kevin Nealon and Jim Breur are slated to perform.