David Doty
David Doty was most recently executive vp and CMO of IAB, which he joined in 2007 after seven years at Booz Allen Hamilton. Today, Doty advises The 614 Group, digital ad tech companies and digital publishers including Google. His views are his own.
The Mad, Mad Rush to Conform With GDPR: Could Greater Trust in Digital Be the Ultimate Outcome?
Performance Marketing
Opinion: The industry might be forced to act in ways it might not have otherwise done.
Why Media Companies Must Purge Zero-Sum Approaches to Partnerships
Performance Marketing
It simply isn’t true that the two biggest media players are advantaged by the diminution of, or even eventual disappearance of, the smaller and more traditional ones.