D. Eadward Tree
D. Eadward Tree is a pseudonymous magazine-industry insider who provides insights on publishing, postal issues and print media on his blog, Dead Tree Edition.
Will Pandemic and Politics Put Postal Service in Peril? Here Are the Facts.
Performance Marketing
Depending upon which experts you heed, the U.S. Postal Service is either just a few months away from insolvency or it’s in no danger of running out of cash any [...]
Will Pandemic and Politics Put Postal Service in Peril? Here Are the Facts.
Media
Depending upon which experts you heed, the U.S. Postal Service is either just a few months away from insolvency or it’s in no danger of running out of cash any [...]
5 Ways the Pandemic Has Changed Publishing Forever – and How Publishers Can Benefit
Media
“Never let a good crisis go to waste,” Winston Churchill supposedly said. It’s valuable advice for publishers, even if Churchill didn’t actually say it (there’s no real proof). And even [...]
10 Questions for Magazine Publishers in Survival Mode
Media
There are no easy, one-size-fits-all answers to how magazines can survive COVID-19 and the resulting recession. But asking the right questions can help you navigate your magazine through these rough [...]
A Game of Monopolies: Two Giants Carve Up the Publication-Printing Business
Media
We won the battle, but it looks as if we’re losing the war. Publishers who want to ensure a competitive marketplace for magazine, book, and catalog printing cheered in June [...]
Gmail’s Message to Newsletter Publishers: Get Rid of Inactive Subscribers
Performance Marketing
As a result of recent changes in Google’s popular Gmail product, newsletter publishers need to take a close look at slimming down their subscriber lists to prevent readership from plummeting.
Gmail’s Message to Newsletter Publishers: Get Rid of Inactive Subscribers
Media
As a result of recent changes in Google’s popular Gmail product, newsletter publishers need to take a close look at slimming down their subscriber lists to prevent readership from plummeting. [...]
Jammed Printers, First-Party Data Hiccups & More Publishing Predictions for 2020
Media
It doesn’t take a genius to figure out that 2020 will see more magazine closures and more experiments with reader paywalls. Here are eight, or maybe nine, not quite so [...]
Zombies, Mutants & Resurrection: Magazine Publishing in 2019
Media
For magazine publishing, 2019 has been a year full of births, deaths, mutants, zombies – and even a resurrection. The glass-half-full crowd will point to the findings of Mr. Magazine [...]
4 Million Subscribers – and Unprofitable? Closing of ‘Family Circle’ Signals Shift in Meredith Print Strategy
Media
How could a magazine with more than 4 million subscribers be unprofitable? I kept seeing and hearing various versions of that question last month when Meredith Corporation announced it is [...]