Gmail’s Message to Newsletter Publishers: Get Rid of Inactive Subscribers
As a result of recent changes in Google’s popular Gmail product, newsletter publishers need to take a close look at slimming down their subscriber lists to prevent readership from plummeting.
Email services have long tended to punish newsletters that are sent to large numbers of “spam traps” — AKA abandoned email addresses — sometimes shunting them to spam folders or blocking them altogether. So the need to weed out subscribers who never open a newsletter is nothing new.
But
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in