Cynthia Price
Cynthia Price is VP of marketing at Nashville, Tenn.-based Emma, a provider of email marketing software and services. Reach her at cprice@myemma.com.
CTA Buttons, Brain Science Up Email Conversions
Did you know that some CTA buttons actually appear more clickable to our brains? For years, smart marketers have used basic psychology to create campaigns that instantly grab our attention, [...]