Chris Falkner, Head of TV, Cuebiq

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    If You Want to Know the ROI of Your TV Buys, Start Using Footfall Attribution

    TV ads are now much more effective in gauging performance because they’re able to close the loop on the customer journey and identify the moments that lead to actual purchase.

    This is a Profile

    Non-Traditional Audiences Are Changing Linear TV

    TV can now become part of a measurable cross-channel campaign that starts in the living room and ends at the cash register.