Charlie Swift, EVP, Head of Marketing and Account Management, Adstra
A Downturn Is the Right Time to Invest in Identity Content
Identity content is what powers marketing technology and provides the answers that help execute successful campaigns.
How Marketers Can Tackle the Issues of Privacy, Transparency and Control
The ideas of privacy, control and transparency are hard to pin down at a tactical level for marketers, but there is a straightforward solution.
Short-Term Identity Solution Fixes Could Have Long-Term Risks
Not only is there no single solution to solve cookieless media, but there’s also a very material risk that overdependence on short-term solutions could erode the strength and the security [...]