Portrait of Ben Essen

Ben Essen

As chief strategy officer, Ben Essen has been at the forefront of Iris’ participation brand-building work over the past 10 years, producing award-winning work for MINI, Samsung, Adidas and Philips.

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We’re in an Age of Brand Wars—Get Your Front Row Seat to the Fight(s)

Brand Marketing

By Ben Essen

Bud Light versus MillerCoors while Pizza Hut goes head-to-head with Domino’s.