Andrew Kandel
Andrew Kandel is CEO of New York Interconnect. Previously, he was CRO, North America at Waze and founded the Sales Excellence program for Google’s Enterprise Ads practice after four years as head of industry for Google’s Telecom sector. He also held leadership roles at NBC, the NBA, NASCAR and Endeavor/IMG, where he represented the U.S. Olympic Team's sponsorship efforts.
Conversion-Based Tactics Are Pressuring Marketers Out of Great Creative Ideas
Some of the world’s best marketers have been told that what used to be called “breakthrough” media is now less important.