Teresa Andreoli
Emmerling Post Reorganizes
Brand Marketing
Recent new business wins have spurred Emmerling Post to add a new management layer, create a direct marketing department and add account planning capabilities. The new title of executive vice [...]
Whitten Quits For ‘Guest Of Ideas’
Brand Marketing
NEW YORK – Nat Whitten, a founding partner and co-creative director at Weiss, Whitten, Stagliano, resigned last Thursday from the shop to pursue a career in writing. Whitten, 37, said [...]
Hartmann Eyes 3 Shops
Brand Marketing
NEW YORK Luxury luggage and leather goods maker Hartmann has selected three undisclosed finalists in in the review for the creative portion of its ad account. The winner may also [...]
Pro Bowlers In Search
Brand Marketing
NEW YORK-Two New York shops, Partners & Shevack and The Chapman Agency, are already “in discussions” with the Professional Bowlers Association about its new, estimated $1 million ad account, sources [...]
Peter Kim’s Bright Sun Breaks First Qwest Communications Ads
Brand Marketing
Peter Kim’s Bright Sun Consulting has introduced the first ad campaign for Qwest Communications International’s high-speed, fiber optic telecommunications network. The $5-10 million print campaign, which broke last week, uses [...]
Guinness Gets New Tag
Brand Marketing
NEW YORK-Suffering from low unaided brand awareness among “taste beer” drinkers, Guinness broke a new TV spot and tagline last week from Weiss, Whitten, Stagliano. The ad is designed to [...]
Vagabond Review Cut to 3
Brand Marketing
NEW YORK-Three undisclosed agencies have been selected by Vagabond USA, a Swedish junior fashion shoe marketer, as contenders in a review for its advertising account. Shops that have been contacted [...]
$5-8 Mil. Globe Review Down To 2 Finalists
Brand Marketing
The Globe, a Web site “community” that offers information and entertainment services to 600,000 subscribers, will award its $5-8 million ad account to one of two finalists next week. Susan [...]
Wells Creative Duo Jumps Ship Fenske and Pearson, Team Behind Amstel Ads, Go to Margeotes
Brand Marketing
Margeotes/Fertitta + Partners has hired away from Wells BDDP the creative team behind Amstel’s “Boyd Garrison and Americans for Disciplined Behavior” campaign, Mark R. Fenske and John Pearson. Fenske, a [...]
Expansion Plans Are Under Way
Brand Marketing
The Ad Store is Testing Waters for Worldwide Outposts NEW YORK-The Ad Store Paris, which opened earlier this month as part of a licensing agreement, could be the first in [...]