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NEW YORK-Suffering from low unaided brand awareness among “taste beer” drinkers, Guinness broke a new TV spot and tagline last week from Weiss, Whitten, Stagliano. The ad is designed to remind Americans of the rituals involved in drinking the venerable Irish stout.
The 30-second ad is tagged, “The perfect pint,” which replaces “Why man was given five senses.”
This is only the second commercial for the beer, marketed by Guinness Import Co., Stamford, Conn., since the campaign broke last fall.
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