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Recent new business wins have spurred Emmerling Post to add a new management layer, create a direct marketing department and add account planning capabilities.
The new title of executive vice president was given to managing director Steve Wakeen and group creative director Steve Crane last week.
Wakeen will handle the the day-to-day running of the New York shop. The account management and media departments, plus the yet-to-be-staffed two-member planning group will report to him (until now the shop outsourced those tasks to planners in New York and Boston).
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