Sarah L. Stewart
What Coachella’s Snapchat Partnership Can Teach Brands About Customer Experience
Brands have long tapped into popular music trends, but this summer offers something different: opportunities to integrate with live music events through new video streaming and storytelling platforms. This is [...]
How Brands Should Adapt to the Tech-Driven Future of Customer Experience
For many brands, curating a cutting-edge customer experience at the pace of technology can present a real challenge. Emerging tech is unpredictable, and brands don't know where they'll need to [...]
Best Western’s Geocaching Treasure Hunt Boosts Mobile Traffic 10%
Perhaps no mode of travel is as all-American as the road trip: There's just something about a full tank of gas and the open highway that spells freedom. And perhaps [...]
Marriott’s Grassroots Approach to Reaching Millennial Travelers
As baby boomers retire in increasing numbers, hotels that rely heavily on business travelers must adapt to a new generation of executives. An in-room coffee machine and free morning newspaper [...]
These Outdoor Brands Learned to Embrace Their Customers’ Love of Disconnecting
The average businessperson travels with three wireless-enabled devices, providing inroads for digital marketing at nearly every moment of the day.