Sandra O'loughlin

Sara Lee Apparel Names CMO

NEW YORK Sara Lee Branded Apparel today named Kevin Hall to the new position of executive vice president and chief marketing officer, effective immediately.Hall, 47, will be responsible for U.S. […]

H&M Signs Madonna

NEW YORK The Material Girl is going to try on some new material when she slips into clothes from H&M as the face of the fall campaign for the Swedish […]

Casual Male Targets ‘Generation XL’

NEW YORK In the 1986 movie Back to School, Rodney Dangerfield played the owner of a big-and-tall shop called Thornton Mellon’s Tall and Fat Stores, whose TV ads asked, “Are […]

It’s So Easy, With Cotton

NEW YORK Cotton Inc., a cotton growers’ association, launched a 30-second television spot on Wednesday touting the fabric’s easy-care qualities. The commercial, via DDB in New York, is called “Dry […]

Apparel Retailer Makes Senior Moves

NEW YORK Denise Johnston will join The Gap as president of Gap Adult, overseeing all aspects of men’s and women’s apparel and accessories, according to the company. Johnston joins the […]

Kiss Readies Fragrance Campaign

NEW YORK The rock band Kiss is preparing to unleash a marketing campaign behind its new fragrance.The fall launch will be supported with print, television and promotional events that play […]

Swiss Watchmaker Extends Timeless Virtues

NEW YORK Swiss luxury watch brand Patek Philippe soon will launch a global ad campaign that debuts a new tagline for its women’s products and promotes a number of styles. […]

Arnold, Talbots Take Classic Approach

NEW YORK Women’s specialty retailer Talbots this week breaks a campaign that reinforces its position as a resource for classic apparel for boomer females by asking the question, “What kind […]

Toth, Hilfiger Return to Roots

NEW YORK Can Tommy Hilfiger change its stripes?The brand, which was embraced by the urban market only to be ditched for Sean John, Phat Farm and other labels with more […]

Wal-Mart ‘Looks Beyond the Basics’

NEW YORK Wal-Mart this week will launch a multimedia campaign focused on surprising shoppers with the range and quality of its merchandise.The campaign, via Omnicom Group’s GSD&M in Austin, Texas, […]