Linkedin Exec Says Marketers Make the Best CEOs
The rising importance of data to companies (organizations in general and marketing departments in particular) is changing the perception of marketing's value. In fact, marketing is now so important that CMOs will make the best next-generation CEOs—thanks to their understanding of data and the customer.
The Fix Is In for Display Ads
Online display advertising has all the earmarks of an industry in decline. Overall spending on online display advertising for 2009, forecasts eMarketer, is expected to be down for the first […]
Mandated Opt-In Could Improve Ad Targeting
Among my colleagues in the online ad business, there’s a great deal of uneasiness now that online privacy has come to the attention of the Federal Trade Commission and the […]