Russell Glass


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    Linkedin Exec Says Marketers Make the Best CEOs

    Brand Marketing

    The rising importance of data to companies (organizations in general and marketing departments in particular) is changing the perception of marketing's value. In fact, marketing is now so important that CMOs will make the best next-generation CEOs—thanks to their understanding of data and the customer.

    This is a Profile

    The Fix Is In for Display Ads

    Brand Marketing

    Online display advertising has all the earmarks of an industry in decline. Overall spending on online display advertising for 2009, forecasts eMarketer, is expected to be down for the first […]

    This is a Profile

    Mandated Opt-In Could Improve Ad Targeting

    Brand Marketing

    Among my colleagues in the online ad business, there’s a great deal of uneasiness now that online privacy has come to the attention of the Federal Trade Commission and the […]