Maryam Banikarim

Seeing Shades in Green Consumers

This April 22, millions of people around the world will mark a major milestone: the 40th anniversary of Earth Day. And although the premise for Earth Day is still the […]

The Power of the Modern Purse

Yes, women are responsible for 85 percent of consumer purchases. But do we really understand who the 21st-century woman is and how marketers can best connect with her? The “Women […]