Marcio Moreira
Guest Column: How the Arabs Saved My Life
Brand Marketing
NEW YORK On Saturday, June 23, basking in the knowledge that McCann had won at least 18 Lions at Cannes 2007, our best year in decades, I flew out of [...]
The Idea Debate
Brand Marketing
Who knows where ideas come from? Authorship is one of the most elusive concepts of modern creativity and that is particularly true in the advertising business. Awards books are packed [...]