Lisa Ponte Fazio
Researchers Must Expand Their Horizons
Brand Marketing
On a recent episode of Mad Men, plucky girl copywriter Peggy Olsen presents creative director Don Draper with a sketch of a magazine ad for an airline client. Don is [...]
Lisa Ponte Fazio
Brand Marketing
On a recent episode of Mad Men, plucky girl copywriter Peggy Olsen presents creative director Don Draper with a sketch of a magazine ad for an airline client. Don is [...]