Jennifer Wadsworth

Canadians are the most active Facebook users in the world

More than one-half of Canadians log onto Facebook at least once per month — that’s 19 million of them. About 14 million of those check their News Feeds daily. And […]

Study: Facebook engagement increases reach of daytime TV

Though a mainstay of direct-response marketing and home for niche audiences, Facebook has lagged behind TV as a channel for broadcast messaging. But more and more, marketers have been exploring […]

Battle of the brands: Which retailers generate the most Facebook user engagement?

This year has been slow going for for some of the biggest brands on Facebook, with top retailers experiencing a drop in engagement and volume despite ramping up the number […]

One Public Launches Facebook Marketing Suite For IOS

One Public, a Facebook Preferred Marketing Developer in apps, launched an all-new iOS app for Facebook page management, an extension of its flagship line Page Centrex and part of the Public Marketing Cloud. The cross-media digital marketing developers say the free app boasts some of the most detailed analytics in the industry, designed specifically for community managers, allowing them to manage posts, track metrics and oversee engagement.

New York City Launches Second Annual #LoveNYC Instagram, Facebook Contest

The City of New York launched its second annual #LoveNYC Instagram and Twitter photo contest, this time expanding its reach to Facebook since the social network started using hashtags. Residents can upload their photos showcasing their favorite aspects of the city’s five boroughs under the hashtag #LoveNYC for a chance to serve as an “Instagram Ambassador” for the city’s official Instagram account. The city will pick the top four photos from each borough to display in a digital exhibit at the New York Public Library in late September.

Facebook’s bug bounty program has given more than $1M to researchers in 51 countries

Facebook has tapped into the power of crowdsourcing to make the site a safer place and reward researchers willing to help it out to that end. The social network shelled […]