Case Study: Kixeye teams up with Salesforce to maximize Facebook ad power, minimize costs

Kixeye, makers of popular Facebook games like Backyard Monsters and Battle Pirates, deployed Salesforce’s Social.com to manage its growing volume of Facebook ads to lure more gamers, maintain fidelity of existing users and maximize the profitability of each game.

The move allowed Kixeye to improve the productivity of its marketers, up profits from existing acquisition channels and slash overall advertising spending, according to consulting firm and purveyor of return on investemnet studies Nucleus Research. Kixeye previously used Facebook ads alone, but found it tougher to manage and scale its campaigns, the company says.

Using a Social.com marketing