James Kelly
Layoffs and the Brand
Brand Marketing
Every morning, I retrieve my Wall Street Journal off the driveway and glance over the headlines noting the next company to report major layoffs. It’s becoming a habit, albeit a [...]
Time for a Secret Weapon
Brand Marketing
Right now, every marketer is asking him or herself how to adjust their brand strategy for the current economic climate. Boost ad dollars to take advantage of competitors who might [...]