James Kelly

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    Layoffs and the Brand

    Brand Marketing

    Every morning, I retrieve my Wall Street Journal off the driveway and glance over the headlines noting the next company to report major layoffs. It’s becoming a habit, albeit a […]

    This is a Profile

    Time for a Secret Weapon

    Brand Marketing

    Right now, every marketer is asking him or herself how to adjust their brand strategy for the current economic climate. Boost ad dollars to take advantage of competitors who might […]