Holly Pavlika


Influencers Need to Clean Up Their Act

Opinion: There are people who believe that rules don't apply to them.

‘Unfun’ Products and Effective Influencer Marketing: It’s All About the Delivery

Opinion: Campaign messaging must be much more than a sales pitch.

9 Instagram Tips From High-Reach Instagrammers

Opinion: Almost 80 percent of influencers are using Stories.

Why Influencers Love and Hate the New 280-Character Tweets

Opinion: There are folks who love the change and others who stubbornly refuse to like or use the new feature.

Is the Spark Missing Between Amazon and Influencers?

Opinion: In theory, Amazon and influencers seem like the perfect match.

Are Influencers Ghosting Snapchat?

Opinion: We knew Snapchat was struggling, but we were stunned to see nearly one-half of influencers putting such low priority on the platform.

Why Marketers Shouldn’t Believe Instagram, Snapchat Are Equal for Influencers

Opinion: Imitation may be the sincerest form of flattery, but in the case of Instagram versus Snapchat, imitation may also be fighting words.

Don’t Call Her a Mommy Blogger

Mothers may not have invented social media, but the 26 million moms who use social media suggests this demographic dominates it. From mommy blogs to Facebook and Twitter accounts, social […]