Erica Ng
JWT to Intro Windows 7 in China
Brand Marketing
Microsoft is preparing to launch its Windows 7 across China and has appointed WPP Group’s JWT to handle the creative business. This is the first time JWT China will work [...]
Yahoo Polishes Up for World Cup
Performance Marketing
Yahoo has launched a content and marketing initiative including microsites, mobile experiences, online games and search tools to bring World Cup coverage for users around the world. Riding on the [...]
‘Economist’ Invests in Clemenger BBDO
Brand Marketing
The Economist has appointed Clemenger BBDO in Melbourne to oversee its creative business in the pan-Asia region across Hong Kong, Singapore, Japan, South Korea and Australia. The agency replaces The [...]
‘Amazing Race’ Rushes to China
Convergent TV
Disney-ABC has partnered with Shanghai Media Group to produce a local version of The Amazing Race series in China. Titled China Rush, the series will be shot at locations across [...]
China’s Ad Spending Hits $120 Bil.
Convergent TV
Advertising spending in China jumped 19 percent to approximately $120 billion in 2009 based on current exchange rates. China is now projected to become the fourth-largest global ad market in [...]
WSJ Launches Mobile Site for Asia
Performance Marketing
The Wall Street Journal has launched a mobile-optimized Web site for its Asian edition, allowing users to access the latest regional news via any Web-enabled mobile device. The mobile site [...]