Elena Klau

  • This is a Profile

    Brands Must Turn to the Dark Data Side

    Brand Marketing

    Our industry traditionally, naturally focuses on the data most visible, most apparent and most readily captured—the data that streams through our digital, mobile, video and retail channels. But people today [...]

    This is a Profile

    Marketers Could Benefit From a Small Data Strategy


    Now might be the time to admit it: You have a data problem. You’re surrounded by it. It’s flooded your desk, overwhelmed your hard drive and is piling up like [...]