Marketers Could Benefit From a Small Data Strategy

Big Data is a damn mess

Now might be the time to admit it: You have a data problem. You’re surrounded by it. It’s flooded your desk, overwhelmed your hard drive and is piling up like floor-to-ceiling garbage in your consciousness. And you’re afraid to throw any of it away. “What if I need it one day? I invested in it, so it has to be worth keeping, right?” You’ve ended up in this cluttered mess, surrounded by information when all you really wanted is to be surrounded by answers.

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