Chris Morrison
GDC: Is Intuition or Metrics Better for Social Game Design?
Performance Marketing
For several years a discussion (or argument) has vollied between two sides at the Game Developer’s Conference: do social games use real game design, or are they not games at [...]
GDC: An Insider’s View of CityVille, From Idea to Launch
Performance Marketing
One of the early panels at the Game Developer Conference’s Social and Online Game Summit today was “Click Zen: Zynga’s Evolution from FarmVille to CityVille”. Mark Skaggs, Zynga’s VP of [...]
Sibblingz Talks WebGL and Cross-Ported Games
Performance Marketing
Web and mobile game engineers tend to spend a lot of time speculating how development for their various platforms will converge — Facebook, iOS, Android, and potential future additions. Sibblingz [...]
Applifier Adds Retargeting to Its Cross-Promo Bar
Performance Marketing
A new feature has come to Facebook’s largest cross-promotion bar, Applifier: retargeting, a tactic usually used by ad networks. With retargeting, developers will be able to send optimized messages to users [...]
PlayFirst Finally Brings Diner Dash to Facebook
Performance Marketing
One by one, storied casual gaming franchises have made their way onto Facebook. Diner Dash, by PlayFirst, is the latest, with a Facebook rendition that keeps the fast-paced time management of [...]
Cards and RPGs Support This Week’s List of Emerging Facebook Games
Performance Marketing
Poker and other card games are once again performing well on our weekly list of emerging Facebook games, defined as those still under a million monthly active users. 鋤大地(大老二), a [...]
Dating and Pictures Appear on This Week’s List of Emerging Facebook Apps
Performance Marketing
The latest dating app is on the rise on this week’s AppData list of emerging Facebook apps, defined as those still under a million monthly active users. Social Connect leads [...]
At YouWeb, a Constant Quest to Anticipate Social and Mobile Gaming’s Future
Performance Marketing
It’s not easy to create a successful company in Silicon Valley; by popular estimates, only about 1 in 10 will survive, much less be successful. One of the ways entrepreneurs [...]
FarmVille Beats CityVille to Lead This Week’s List of Fastest-Growing Facebook Games by DAU
Performance Marketing
As we predicted last week, another game has finally topped CityVille to lead our weekly AppData list of fastest-growing Facebook games by daily active users. Of course, that game is [...]
Yahoo and Badoo Rhyme Their Way to the Top on This Week’s List of Fastest-Gaining Facebook Apps by DAU
Performance Marketing
Some huge gains by key Facebook canvas and Connect apps are evident on this week’s AppData list of fastest-growing apps by daily active users. Yahoo! comes in at the top [...]