Bob Deutsch

Ads Should Help Folks Have Fun

Fun and happiness, partly because of their scarcity, are hot topics. Today life is hard, in new ways. In addition to the economic downturn, people experience life as TOO fast, […]

Enemies of Creativity

Why are we falling behind in understanding the consumer? When ads are great they’re not only great ads, they’re tiny, uplifting “codes” inserted into the bloodstream of culture that change […]