Andy Maskin Why Marketers Shouldn’t Get Overexcited About Virtual Reality as a Branding Tool Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. Mad Men Is About People Working in an Office. Black Mirror Is About Advertising To many, Mad Men is a show about advertising, but to those in the advertising business, we know it is really a period piece drama set in an agency. We know that it bears only a passing resemblance to what marketing is like in 2015.