Your shoppers aren’t clicks and likes and dollars—they’re people.
Brands are investing heavily in marketing and advertising technology that promises to get them closer to their customers. But in reality, these stacks are chronically fragmented.
Trust lies at the heart of the modern customer experience. In today’s world, gaining that trust hinges on how you handle customer data.
Modern marketers are struggling to transition to an ominchannel world and deliver consistently relevant customer experiences. Stuck with fragmented data, it's nearly impossible for them to create a single, actionable [...]