The Latest
Texas A&M and ADWEEK Are Launching a Year-Round Media Platform Together
ADWEEK and Texas A&M have teamed up to launch a year-round media and events partnership called ADWEEK at Texas A&M. The university will become a regular stage for marketing and [...]
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Why Marketers Must Look for New Opportunities in ‘Cultural Time Zones’
A marketer’s playbook has many strategies for reaching an audience, but as consumers spend more time online—and with agentic platforms—live events and cultural moments should be a higher priority than [...]
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Netflix’s Running Point Scores Several Integrated Brand Partnerships in Season 2
Netflix viewers will notice State Farm, DoorDash, Lexus, and more in the new season of Running Point.
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The NFL’s Newest Teammate is Gaming Marketing Company Livewire
The National Football League has teamed up with Livewire, a global gaming marketing company, to produce NFL Race to the End Zone powered by Verizon, a 21-episode docuseries that unites [...]
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Viant Raises Its Bet on AI as Digital Advertising Becomes More Fragmented
AI’s impact on the digital advertising ecosystem continues to be a significant story in 2026, and adtech firm Viant hopes to capitalize on this trend with its new product Outcomes.
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Americans Say They’re Hustling, the Receipts Say They’re Exhausted
Times are tough, and while American consumers might seem on social media like they’re ready to hustle, their receipts show they really just want to chill out.
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Napster’s AI Reboot Aims to Transform Paint Buying
The new Napster has teamed with Comex (PPG) Group, the second largest paint manufacturer and distributor in North America, to revamp the way customers buy paint with the introduction of [...]
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Napster Reboots With AI Companions and Holographic Display
Napster, the company known for transforming digital music in the early 2000s, is staging a comeback in the brave new world of AI.
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Fetch Launches FAST, Turning Consumer Data into Marketing Research
This post was created in partnership with Fetch Fetch, a rewards-driven app where consumers earn points for shopping, has teamed up with OpenAI to launch FAST (Fetch AI Semantic Technology), [...]
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Co-Creating With Athletes: The Next Brand Advantage
Today’s athletes build brands, communities, and culture. As creator culture rises, the strongest partnerships start with an athlete’s lived narrative and a real connection to the product.
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NFL Teams Up With Front Office Sports on Business-Focused Content
The year-long partnership also gives Front Office Sports rights to behind-the-scenes moments from off-field NFL tentpole events.
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The Future of Creativity and Connection Hosted by Omnicom and ADWEEK
Adweek cohosted the press hour with Omnicom Media Group.
READ FULL STORY > Fetch Wants Brands to Be the ‘Center of Joy’
In an ever-evolving marketing landscape, retail media networks have begun consolidating, as Uber and Instacart recently did, and Fetch, a shopping rewards platform, is uniquely poised to provide brands with [...]
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Get More from Your Social Strategy with YouTube
For brands wanting to reach consumers with influencer-driven marketing campaigns, YouTube, celebrating its 20th anniversary this year, may be one of the oldest social media sites, but it’s still one [...]
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How Strategy, Data, and Amplification Supercharge Creator Marketing
At ADWEEK’s 2025 Social Media Week conference in May, Pearpop founder and CEO Cole Mason and investor Alexis Ohanian sat down with ADWEEK’s chief content officer, Zoe Ruderman, to discuss [...]
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