Balancing Content Environment and Massive Reach Remains Digital Video’s Challenge

It’s springtime, which means one thing in the media world: NewFront/Upfront season.

The 5 Kinds of YouTube Videos That Drive Shopping Behavior

Where does holiday shopping take place? Certainly at the mall. And undoubtedly on any number of ecommerce sites. But also on YouTube.

Beyond Brand Safety: When It Comes to YouTube, Context Is King

Context has never been more important for digital video advertisers.

How YouTube Viewership Is Ushering In TV 3.0

Marketers have loved TV’s combination of reach and quality, but its lack of precision targeting and data reporting pale in comparison to digital. TV 2.0 extended viewership through owned and […]