4 New Year’s Resolutions for the Ad-Tech Industry
Innovations across CTV, identity, sustainability and retail media will impact how advertisers take advantage of these valuable opportunities going forward in 2023.
CTV Is a Young Channel, But Industry Collaboration Will Nurture Its Growth
CTV has all but dominated the advertising industry over the past few years, as consumers have shifted away from linear TV toward streaming platforms at increasing rates.
Balancing Your Tactics for Post-Cookie Marketing Relevance
As the industry prepares for a future without third-party cookies and device IDs, an influx of solutions is surfacing to preserve granular targeting and attribution while protecting consumers’ privacy.
It’s Time to Make Linear TV Attribution Less Complex
TV marketers are pivoting from demographic targeting to more advanced audience-based buying.
How Curated Marketplaces Put Supply Control Into the Hands of Advertisers
In the digital advertising space, many buyers face the challenge of how to take control of the supply they purchase for a particular marketing need.
2021 Upfronts Call for More Holistic Audience-Based Buying Strategies
As the goals of the advertising industry evolve, this year’s upfronts will likely look a little different than those of previous years.
How Advertisers Can Get the Most Value From OTT Content
To make content fields usable at scale, platforms must work closely with publishers to standardize this information into a consistent taxonomy.
How Can You Make Your Video Ads More Relevant?
Creating a better consumer experience is a top priority for advertisers. But it is also a major challenge, driven by shifting media consumption habits and privacy concerns.
The Rapid Acceleration of Media Trends Offers Opportunities, Not Threats
From the Covid-19 pandemic to the impending removal of third-party cookies, as well as enhanced data privacy and advertising regulation, 2020 saw an acceleration of media trends that pose long-term [...]
Going Beyond the Buzz With Convergence
Now that consumers are connected to more devices than ever, marketers have to consider reaching key audiences not only with the right message at the right time, but on the [...]