Xandr
2021 Upfronts Call for More Holistic Audience-Based Buying Strategies
As the goals of the advertising industry evolve, this year’s upfronts will likely look a little different than those of previous years.
How Can You Make Your Video Ads More Relevant?
Creating a better consumer experience is a top priority for advertisers. But it is also a major challenge, driven by shifting media consumption habits and privacy concerns.
The Rapid Acceleration of Media Trends Offers Opportunities, Not Threats
From the Covid-19 pandemic to the impending removal of third-party cookies, as well as enhanced data privacy and advertising regulation, 2020 saw an acceleration of media trends that pose long-term [...]