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2021 Upfronts Call for More Holistic Audience-Based Buying Strategies

As the goals of the advertising industry evolve, this year’s upfronts will likely look a little different than those of previous years.

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How Can You Make Your Video Ads More Relevant?

Creating a better consumer experience is a top priority for advertisers. But it is also a major challenge, driven by shifting media consumption habits and privacy concerns.

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The Rapid Acceleration of Media Trends Offers Opportunities, Not Threats

From the Covid-19 pandemic to the impending removal of third-party cookies, as well as enhanced data privacy and advertising regulation, 2020 saw an acceleration of media trends that pose long-term [...]