How to Cater to the New Hybrid Shopping Behavior
Vericast data suggests that there is significant generational and segment differences in new shopping preferences.
Will Consumers Greet Your Ads With “Ho Ho Ho” or “Ho Hum” This Holiday Season?
Holiday 2022 is likely to be very different due to this year’s continued inflation, supply chain challenges, gas prices and general uncertainty.
Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back
Inflation is pushing up the cost of everything required to deliver your messages. What should you do to adapt to a world where it costs more to do business?
Understanding What Shoppers Value Beyond a Deal
Consumers love a good deal, whether it’s in the form of a coupon or a discount. But there is more to value in these deals than getting a better price.
Are Deals and Savings the Best Way to Reach Uncertain Consumers?
The search for deals is a virtually universal phenomenon that every brand and retailer must consider.
Direct Mail 2.0 Is Here and It’s Just as Effective as Digital
When direct mail is done right, it can influence consumers and disrupt their buying behaviors as much as, if not more than, digital.
7 Reasons Marketers Should Be Optimistic as Post-Pandemic Recovery Begins
While excitement may be a bit more nuanced for some of the shopping public, the current confluence of events and opportunities should make marketers among the most optimistic demographic.
Attribution Is the Key to Unlock the Full Potential of Connected TV
Validating and quantifying CTV’s effectiveness at conversion is critical for advertisers to realize the full value of this emerging media.