Portrait of Karen Law, Director of Sales Enablement, Valassis, a Vericast Business

Karen Law, Director of Sales Enablement, Valassis, a Vericast Business

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Direct Mail 2.0 Is Here and It’s Just as Effective as Digital

By Karen Law, Director of Sales Enablement, Valassis, a Vericast Business

When direct mail is done right, it can influence consumers and disrupt their buying behaviors as much as, if not more than, digital.