How Your Brand Can Get Involved in That Big Sporting Event in Brazil That You’re Not Allowed to Name
There will be sports next week in the southern hemisphere, in a place that rhymes with Leo. For couch-dwelling humans and brands alike, it's a time of excitement and inspiration [...]
How to Address the Challenges Facing Agencies in 2016
Agencies have a hard year ahead of them. Brands continue to bring work in-house—27 percent of marketers said they're now relying on in-house teams, up from 13 percent in 2014, [...]
Study: Influencer Marketing Is 11 Times More Effective Than Banner Ads
We know influencers can have an impact on product marketing, but are we really getting a clear, measurable picture of how they actually sway sales in the store aisles?