Agencies have a hard year ahead of them. Brands continue to bring work in-house—27 percent of marketers said they’re now relying on in-house teams, up from 13 percent in 2014, according to a Society of Digital Agencies report—and non-agency consultancies and service providers are ramping up their competitive efforts. These, among other challenges, are making it more and more difficult for agencies to demonstrate their value to brands.
Our guide, “The Influencer Marketing Starter Kit,” lays out everything agencies—and their brand clients—need to know about these challenges as well as how to address them with influencer marketing. It includes step-by-step worksheets—from choosing the right influencer to attributing campaign success—that show how influencer marketing can keep your agency relevant, innovative and client-centric.
Download the full text of our guide, “The Influencer Marketing Starter Kit”
Ultimately, brands are looking for agencies that can create content that delivers value over time and yields high ROI. Influencer marketing is the fastest, most efficient way for agencies to deliver value, as influencer content is evergreen and outperforms traditional digital ads across the board, delivering 11 times higher ROI annually, according to a study we conducted earlier this year.
There’s a lot of change in store for agencies over the next few years. To stay ahead of the competition, plus the DIY tools you need to get started today, check out our guide.
Check out “The Influencer Marketing Starter Kit: Agency Edition”
