Everyone’s Talking About Identity, But What Does It Actually Mean?
Today’s marketer is constantly striving to build meaningful relationships with vast audiences of consumers who behave differently, use different devices, and increasingly expect personalized communications.
Prioritize Context to Personalize Your Marketing
Marketers know they need to personalize their messaging to reach and engage consumers. The problem is, they’re just not sure how to execute it successfully. Too often, they believe they [...]