Portrait of Preethy Vaidyanathan

Preethy Vaidyanathan

Preethy Vaidyanathan is the head of strategic initiatives and PMO based in Tapad's New York office. Previously, she was Tapad's chief product officer for over two years, driving company transformation to identity graph leadership.

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Lessons Learned From Iconic Female Inventors and Tech Aficionados

Performance Marketing

And what today’s tech-savvy women in marketing can glean from them.

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Prioritize Context to Personalize Your Marketing

Marketers know they need to personalize their messaging to reach and engage consumers. The problem is, they’re just not sure how to execute it successfully. Too often, they believe they [...]