Why CTV and FASTs Will Dominate the 2023 Upfronts
With TV Upfronts underway, brands are actively assessing budgets, looking to make ad dollars go further and media plans work harder.
Why 40% of TV Budgets Should Be Spent on CTV
Consumers continue to flock to CTV, but they’re not entirely abandoning linear TV, either. So, what does this mean for 2023 planning?