Justin Fromm, Head of Global Insights, Samsung Ads
Why 40% of TV Budgets Should Be Spent on CTV
Consumers continue to flock to CTV, but they’re not entirely abandoning linear TV, either. So, what does this mean for 2023 planning?
Justin Fromm, Head of Global Insights, Samsung Ads
Consumers continue to flock to CTV, but they’re not entirely abandoning linear TV, either. So, what does this mean for 2023 planning?