It’s Time to Put AI Into Action
There’s a statistic that gets shared frequently: Back in the 70’s, people were exposed to about 300-500 ads a day. That sounds like a lot, until you realize that today, [...]
How AI Will Drive the Future of TV Advertising
For all the talk about digital disruption, linear TV is still king for its combination of quality long-form content and reach. While digital video and addressable have made inroads, they’re [...]
What Does It Mean to Be a Predictive Marketer?
Marketing is moving from programmatic to predictive, but what does this look like in practice? A future where it’s possible to zero in on understanding consumer behavior and deliver [...]
Is AI the Answer to Digital Marketing’s Challenges?
Artificial intelligence might be disrupting how marketers do their jobs, but the robots aren’t taking over anytime soon. For agencies and brands alike, AI must be a partnership—a collaboration between [...]
Everyone Is Talking About AI, but What Does It Mean for Marketers Right Now?
Artificial Intelligence may be the most bandied about term of 2017. For consumers, AI is powering everything from virtual personal assistants and real-time translation to GPS navigation and self-driving cars. [...]