Adweek Content Studio, with Rocket Fuel

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How AI Will Drive the Future of TV Advertising

For all the talk about digital disruption, linear TV is still king for its combination of quality long-form content and reach. While digital video and addressable have made inroads, they’re [...]

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What Does It Mean to Be a Predictive Marketer?

  Marketing is moving from programmatic to predictive, but what does this look like in practice? A future where it’s possible to zero in on understanding consumer behavior and deliver [...]