How Gen Z Buying Habits Are Influenced by Weather
While the perspective and purchase behavior of Gen Z consumers may change over time, the influence weather has on their future is evergreen.
It’s Almost 2023—Why Is Bias in Ad Tech Still an Issue?
More and more leaders across industries are coming together to reduce bias in ad technology.
History Is Repeating Itself in the Current Digital Advertising Landscape
The data outlook for 2022 shows a return of marketers racing to stay ahead as technology rapidly develops.
What Personalization Success Really Looks Like
Clearly, personalization is more important than ever, as an overwhelming 75% agreed that personalization is critical to their long-term bottom-line success.
Why Data Privacy Could Create an Exciting Opportunity to Rethink Programmatic
Privacy regulations such as CCPA and the limitations on third-party cookies are likely to challenge the programmatic industry in 2020.
For Next-Level Campaigns, Leverage the Power of Prediction
Connect, convince and convert: These three actions comprise the holy trinity of an optimal consumer journey.
The Next Decade in Data: How to Tackle the 2020s
The ad industry has seen an explosion in the collection, usage and analysis of data over the past 10 years. That begs the question: What will the 2020s hold for [...]
IBM: AI-Powered Marketing Takes Your Brand to New Heights
Conversational marketing isn’t anything new, but what is new is the potential AI has to take these conversations even deeper.
3 Tips to Help Build and Sustain Brand Purpose
Brand purpose is about going back to basics. It’s about determining what your brand stands for and how it helps society at large, as well as ensuring that every decision [...]
A Manifesto to Modernize Media Planning and Buying
Media planning and buying today is unrecognizable from what it used to be.