It’s Time to Rethink ROAS
Strategic use of return on ad spend (ROAS) can make the planning and measuring process simpler for digital marketers.
Why Ecommerce Disruptors Are Pouring Dollars Into Brick-and-Mortar
Shopping is getting strangely personal as the leading lights of online retailers are opening millions of square feet of brand-new physical stores that are as much about experiences and events [...]
Today’s the Day to Fall in Love…with Location Data
Romantic restaurant? Fireplace-warmed log cabin? The top of the Empire State Building? Where something happens matters—whether you're looking to pop the question or trying to better understand customer behavior. Fortunately, [...]
Stop Optimizing Out of Dealership Visits
People buy cars in person, not online. Yet automotive marketers continue to rely on digital metrics to measure success, even though research shows there’s no correlation between click-through rates (CTRs) [...]
Why Cost Per Visit Is the New Performance Model
With a staggering $4.4 trillion dollars of offline sales a year, in-store spending still trumps e-commerce. The challenge, however, is to clearly attribute ad spend to actual brick-and-mortar visits. That’s [...]
How Weather Can Be Used to Predict Consumer Behavior
“Everybody talks about the weather, but nobody does anything about it,” Charles Dudley Warner famously said. This isn’t entirely accurate. Weather impacts consumer behavior and many of the decisions customers [...]