What Excelling as a CMO in a Data-Driven World Looks Like
CMOs now have the means to know absolutely everything about their target audiences and the performance of every piece of content, and they can craft concepts that resonate with consumers.
Driving Foot Traffic Is Data-Driven Marketing’s Latest Triumph
Navigating today’s fragmented shopping journey can be a challenge, but these examples demonstrate how brands can use location data to power cutting-edge tactics – even when their goal is to [...]
Quantify the Benefits of Using Location Data
High-quality location data can increase foot traffic by improving scale, accuracy and reach.